Create scrapbook line for JoAnn's biannual refresh of their Designer Destination section; an aisle of the store where they carry celebrity scrapbook lines from American Crafts. My team wanted to capture the feel of summertime in Miami – where the celebrity crafter,  Amber Kemp-Gerstel of Damask Love, is from. 
Sunshine Blvd is a trip to the beach on a warm summer's day. You'll find pool parties and dance floors filled with friends, and vintage neon signs leading the way to a hip new hangout. Stroll down the boardwalk and you'll almost smell the frozen treats, pretzels, and hotdogs. And look for a new pair of sunglasses or the perfect spot under an umbrella.
Brand Identity · Illustration · Pattern · Product
Damask Love
Designers: Stefanie Redd, Amanda Smith, & Taylor McCaslin 
Art Direction: Trent Gersbach & Jessica Chertkow

Sketches and vectorized drawings

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