Create scrapbook line for JoAnn's biannual refresh of their Designer Destination section; an aisle of the store where they carry celebrity scrapbook lines from American Crafts. My team wanted to build on the trend of women supporting women by creating a collection full of positivity and empowerment.
Channel your girl power! Send your group of girlfriends (and yourself!) a note of encouragement by celebrating the strength of women everywhere. Add an extra bit of positivity to your day with empowering phrases, patterns that range from girly to tomgirly, and women in powerful roles.
Brand Identity · Illustration · Marketing · Pattern · Product