GRL PWR
Project
Create scrapbook line for JoAnn's biannual refresh of their Designer Destination section; an aisle of the store where they carry celebrity scrapbook lines from American Crafts. My team wanted to build on the trend of women supporting women by creating a collection full of positivity and empowerment.
Concept
Channel your girl power! Send your group of girlfriends (and yourself!) a note of encouragement by celebrating the strength of women everywhere. Add an extra bit of positivity to your day with empowering phrases, patterns that range from girly to tomgirly, and women in powerful roles. 
Role
Branding · Illustration · Marketing · Packaging · Pattern · Product
Marketing
Brand
Damask Love
Date
2020
Credits
Designers: Stefanie Redd, Amanda Smith, & Taylor McCaslin 
Art Direction: Trent Gersbach & Jessica Chertkow
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