Sanrio Annual Report

Minimized version of an Annual Report for Sanrio based around their most popular character, Hello Kitty.


It tells the company story of Nakayoku (messengers of the heart) in a storybook fashion with large type, illustrations, and bold imagery depicting the culture around Hello Kitty. Red, blue, and white are used throughout to call back to the Hello Kitty coin purse–the first time Hello Kitty was ever depicted.


Branding, Publication


16 page annual report