Bellona Brewery was established in 1914 with a mission to celebrate the world during wartime. The brand needed to communicate its historical values while staying ubiquitous through the ages.
Wood-cut prints influenced by traditional tattoo artwork were used in the logo to make it feel authentic while staying relevant. The goddess, Bellona, along with terms and quotes from WWI, set the brand apart by integrating a learning experience: users would research Bellona and the terms used for a greater understanding of the company and war.
Logo, bottle labels, & 6-pack packaging